Course curriculum

  • 1

    Setting the Scene

    • Who is your LinkedIn for?

    • Favourite Client Avatar

    • Check your Starting Position

  • 2

    Profile

    • Profile Picture

    • Headline

    • Free Advertising Space

    • Claim your Personalised URL

    • Contact Information

    • About Section

    • Featured Section

    • Building your Credibility

    • Social Proof

    • Linking your Experience

    • Get Visible

    • Image Cheat Sheet

    • LinkedIn Profile Checklist

  • 3

    Engagement

    • Get Personal

    • The Party on LinkedIn

    • The Algorithm

  • 4

    Connection

    • Connecting your Outlook to LinkedIn

    • Connection Clean Out

    • LinkedIn Connection Etiquette

  • 5

    Content

    • How to post content on LinkedIn

    • Hashtags

    • LinkedIn Articles

    • Short form posts

    • Documents (carousels)

    • Video

    • Stories